Decorative flowers and dots

BRANDING

MOTION DESIGN

EL ORIGEN

El Origen is a branding and event design project inspired by Hispanic culture, featuring bold visuals, vibrant colors, and custom graphic elements.

El Origen Hispanic Heritage Month poster mockup

PROJECT OVERVIEW

El Origen is a branding and event design project inspired by Hispanic Heritage Month. The project focuses on bold cultural visuals, custom illustrations, motion design, and event materials that feel festive, colorful, and meaningful.

ROLE

Branding + Motion Design

CATEGORY

Branding

TIMELINE

May 2025

TOOLS

Illustrator + After Effects

LOGO

El Origen logo

COLOR PALETTE

#ED332B

#7AA8D9

#EC1D7E

#827DBA

#F37522

#62873D

#F9A12A

#575BA7

TYPOGRAPHY

LOGO FONT

ABC

EMBRYO REGULAR

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
0123456789

SUBHEAD FONT

ABC

Std W8

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
0123456789

PACKAGING FONT

ABC

Canvas Inline

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
0123456789

CHARACTERS ILLUSTRATIONS

Costa Rica character illustrations Uruguay character illustrations Mexico character illustrations
El Origen poster design El Origen poster design El Origen poster design
El Origen sticker collection

DELIVERABLES

El Origen Instagram mockup El Origen bracelet mockup
El Origen bottle mockup
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